Top 5 Social Apps Performance on Unified Platform in Europe in Q2 2022

In Q2 2022, the top 5 social apps in Europe exhibited diverse performance metrics across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an in-depth look at the trends for TikTok, Instagram, Facebook, Likee - Short Video Community, and X.

TikTok TikTok demonstrated significant weekly revenue, peaking at around $8.6M in early April and maintaining a steady flow around $7M to $8M throughout the quarter. Weekly downloads showed some fluctuations, starting at 1.95M in late March and ending around 1.65M by the end of June. Weekly active users steadily increased from 188.7M to 193.8M over the same period.

Instagram For Instagram, weekly revenue varied slightly, with peaks reaching approximately $8.4K in late April. Downloads saw a general upward trend, beginning at 1.45M in late March and reaching around 1.38M by the end of June. Active users remained relatively stable, starting at 206.2M and ending at 207.2M.

Facebook Facebook experienced a slight decline in weekly revenue, starting at about $305K and dipping to around $234K before rebounding to $267K by the end of June. Downloads fluctuated, beginning at 1.19M in late March and stabilizing around 974K by the end of June. Active users remained consistent, starting at 294.6M and ending near 290.2M.

Likee - Short Video Community Performance for Likee - Short Video Community showed a downward trend in weekly revenue, starting at $52K in late March and ending around $40K by late June. Downloads varied, starting at 397K and ending at 381K. Active users saw a steady increase from 6.7M to 7.5M throughout the quarter.

X X saw a slight decline in weekly revenue, starting at $3.1K and ending around $2.4K. Downloads showed a declining trend, beginning at 685K and dropping to 539K by the end of June. Active users remained relatively stable, starting at 59.5M and ending at 59.4M.

These insights, provided by Sensor Tower, highlight the varied performance of top social apps in Europe during Q2 2022. For more detailed insights and analysis, visit Sensor Tower.